BoatU.S. Seaworthy Marine Insurance | Creative Services

Creating all components of a new sales tool kit was part of the Benchworks project for BoatU.S. Seaworthy Marine Insurance.

Boat Owners Association of The United States—BoatU.S.—is a Berkshire Hathaway company and a non-stock association with no stockholders, incorporated under the laws of the District of Columbia. Members are listened to intently, and drive many changes in BoatU.S. programs and policies, but do not have a “legal” say in running the organization. BoatU.S. Seaworthy Marine Insurance features low rates, broad coverage, and fast claims service for nearly a quarter million recreational boaters nationwide. For over 40 years, they’ve offered a variety of affordable insurance policies developed for boaters by

boaters—all with unique features you won’t find anywhere else. They insure boats of all types from yachts to PWCs with policies sure to fit any checkbook and boating lifestyle.

Mission:

BoatU.S. Seaworthy Marine Insurance introduced a new online quote program to complement their full suite of progressive boat insurance policies. BoatU.S. needed to be able to inform all independent Seaworthy insurance agents of the comprehensive policies that are offered as well as to drive consumers to the new online quote system.

Benchworks Goal:

Create a complete reference tool for sales agents that informs them of all insurance policies and supports the online quote program.

Benchworks Solutions:

We created a comprehensive starter kit that serves as a complete packet of information detailing all of the progressive insurance policies. Agents simply flip to the tab of the appropriate policy to read all the details and extenuating circumstances related to the parameters of each policy.

We also created and produced a quick reference guide for agents in the form of a notepad so that quick facts about each policy are easily accessible.

Benchworks Services Included:

Graphic Design

Package Design

Print Production

Kit Fulfillment

Kit Distribution