Full Throttle is an energy drink produced and distributed by The Coca-Cola Company. It is made to work hard with ingredients that provide drinkers a 100mg boost of caffeine per serving. Full Throttle energy drinks are available in three refreshing flavors: Citrus, Blue Agave, and Red Berry. Also available in select markets are flavors Mocha and Caramel Coffee.

Mission:

Full Throttle, approaching a national re-launch of its energy drinks, needed a quick and unique comprehensive package that would promote and communicate the new look and message of the brand. The sales force (as well as bottlers) needed information and resources to successfully take the new Full Throttle brand to market.

Benchworks Goal:

Deliver in a limited timeframe a customized solution for Full Throttle that would include the new look and messaging of the brand. This tool kit would facilitate the selling efforts of the Full Throttle sales force.

Benchworks Solutions:

In response to Full Throttle’s urgent need for a complete sales tool kit, Benchworks sourced several key elements. The first, a DeWalt tool bag, served as the main carrier for the kit. We branded the bag using air-drying inks. Regular screen printing was not an option due to the bag not being able to fit underneath a dryer.

Included in the kit was a Mag-Lite enclosed in a branded box, three samples of Full Throttle liquid (Citrus, Blue Agave, and Red Berry), a custom tailored DVD, a Full Throttle tri-fold brochure, and a letter from the Full Throttle brand team. The DVD was designed by Benchworks and included can illustrations, product images, PowerPoint presentations, UPC bar codes, and more.

Benchworks successfully sourced, designed, fulfilled, and shipped 400 Full Throttle tool kits in two weeks.

Benchworks Services Included:

Custom Program Development

Graphic Design

Production

Fulfillment

Complete Project Management