Integrity Tool & Fastener, Inc. (Integrity) provides basic maintenance and operating supply needs for our military around the world. The company's mission is to deliver with excellence, fasteners and tools to fellow Americans in the armed forces and government agencies who preserve our lives and our freedom. Integrity is a wholesale distributor of tools and fasteners focusing its sales efforts on government contracts and solicitations. Integrity's desire for success is driven by their love of the United States of America, their passion for the armed forces, and their simple love of tools. 

Mission:

As an emerging brand, Integrity needed a brand identity and positioning statement in their marketplace. In addition to a logo and tagline, Integrity wanted a brand identity targeted messaging that would illustrate their core values of integrity, respect, customers, bias for action, and quality results.

Benchworks Goal:

Develop a brand identity with a strong graphic representation of the brand’s mission and values and provide guidance in establishing a brand identity within the marketplace.

Benchworks Solutions:

We conceptualized and designed a logo and tagline for Integrity that represent Integrity's commitment to service, quality, and patriotism. In addition, we developed a graphic standards manual which serves as a visual identity guide and specifies how the brand identity and positioning statement are used on all Integrity collateral and materials from business cards to the branded tools themselves. The manual gives clear and concise art direction in the use of the logo, positioning statement, and related graphics to ensure that Integrity is represented to their customers in a consistent manner that is true to their brand pillars. 

Benchworks Services Included:

Graphic Design

Creative Services

Brand Development