Pfizer | National Sales Meeting

Pfizer, a global pharmaceutical company, is committed to applying science and its global resources to improve health and well-being at every stage of life. Pfizer strives to provide access to safe, effective and affordable medicines and related health care services to the people who need them through a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas.

Mission:

A Pfizer broad spectrum antibiotic brand was asked to sponsor an event at the 2011 National Sales meeting and needed materials for their event theme—“Take it to 11”—as well as supporting branded products and collateral.

Benchworks Goal:

To present the theme in line with the brand’s core values to help it resonate with the national sales team and produce materials for use at the meeting and to give to all sales associates as quality takeaways.

Benchworks Solutions:

On short notice, Benchworks was asked to assist the brand team in presenting their event theme and produce supporting materials including, banners, pennants, rally towels, and sports jerseys. We worked with the brand team to ensure we were developing collateral and products around the theme that would energize the sales team. We were able to quickly procure and brand the requested products for over 500 sales associates and drop ship all items for the event on time and within budget.

Benchworks Services Included:

Branded product procurement
Production & implementation
Graphic design
Project management