Health System Marketing listed among PM360’s 2018 Innovative Divisions

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Benchworks Inc.’s Health System Marketing as one of the most innovative Divisions of 2018.

Health System Marketing , launched earlier this year, is designed to help organizations navigate the growing maze of tech solutions to determine the most relevant, effective tools to improve marketing, operations, and revenue capture at hospitals and health systems. These technology plans take into account the organization’s needs, pain points, and patient population. The division is led by Lisa Wolfington, who has more than 20 years of experience in healthcare marketing, communications, and public affairs for hospitals and health systems across the Mid-Atlantic region.

Health System Marketing was selected for inclusion in PM360’s 7th Annual Innovations Issue. Published each December, this issue serves as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these 6 categories helps other companies in the industry to find potential partners and offerings that can help them improve operations and revenue while advancing healthcare and life sciences.

PM360 received hundreds of submissions from across the healthcare and life science industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, more than 60 total innovations were featured in the issue. Within the Division category, a total of 8 divisions were featured, among them Health System Marketing.

“Benchworks is delighted to be featured again in PM360’s Innovations Issue, this time for our Health System Marketing division,” said Thad Bench, CEO of Benchworks. “We recognized that healthcare organizations could use a trusted partner to help them identify and integrate the right technology solutions to simplify the patient journey and more precisely target and engage customers. So we created HSM—because ultimately, a wider use of technology ensures a seamless patient experience, adds value to a company’s brand, and increases patient loyalty.”