Top 5 marketing trends you should be using
It’s time to move your marketing tactics beyond the expected. Rapidly evolving technologies have opened several new avenues that can help you not only reach more clients and prospects, but also strengthen your relationships with them. Here are the top 5 trends you should learn more about.
- Augmented reality
Augmented reality (AR) takes advantage of the improved quality of smartphone cameras to integrate computer-generated information (usually images, but sometimes sounds, smells, or sensory perceptions) into the real environment. Users can view and interact with these virtual objects or information in the real world, altering their perception of the physical space around them. Think of Pokémon Go or the retooled Google Glass, which is being marketed as a tool for businesses.
- Virtual reality
Virtual reality (VR) is slightly different than AR. While AR places content in the real world, VR places the user in the computer-generated experience. If you’re a Star Trek The Next Generation fan, you’ve already seen the idea of VR in action on the Enterprise’s holodeck. About 3 years ago, home improvement chain Lowe’s introduced their holoroom at 19 stores. In the holoroom, customers are outfitted with VR headsets that allow them to participate in virtual home improvement classes.
- Voice-activated/Voice-recognition technology
If you’ve ever asked Siri where the closest gas station is or asked Alexa what’s new on Amazon Prime Video, you’re already using voice-activated technology in your day-to-day life. But are you using this technology in your marketing? More than 40 million adults in the United States have access to a smart speaker like Amazon’s Alexa, Google Home, or Apple’s HomePod, and the technology is changing how people search the Internet.
- Data collection and hypertargeting
The more you know about members of your target audience, the better able you are to create content that engages them. A number of new platforms gather data on geographically localized groups of people with shared traits, interests, or online behaviors, while new tools let you hypertarget ads, offers, and other content to your audience’s mobile devices. Organizations are using these innovative technologies to increase engagement at trade shows, conferences, and other events.
Maybe you already include videos on your website or social media channels, but do you have a video content marketing strategy that guides the creation of your videos? Video creates an immediate way to connect and interact with your target audience. It also gives you the opportunity to tell your story, show your product in action, or share information in an engaging way.
Over the next few weeks, we’ll take a closer look at these top marketing trends to help you decide which ones will work best for your organization and target audience.