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Can David Beat Goliath in Pharma Marketing?

In the pharmaceutical marketing arena, smaller brands often find themselves pitted against larger, resourced competitors. However, being a David in a field of Goliaths can come with its own set of advantages. Here’s how smaller pharma brands can leverage their unique traits to effectively compete: 1. Own Something Your Competitor Can’t Don’t worry about niching your

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Navigating the New Wave: Tailoring Pharma Marketing for Millennial Doctors

Millennials have surpassed Baby Boomers as the nation’s largest living adult generation1, meaning Millennials are also quickly becoming the largest generation of physicians (if they aren’t already). This shift has significant implications for how we market our pharma brands, as Millennial physicians require a different marketing approach than their predecessors. If you haven’t yet, now

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Building the Framework for a Successful Launch

The timely and successful launch of a pharmaceutical product is essential to improving the lives of the patients who need it, not to mention a thrilling opportunity for a pharmaceutical professional. However, achieving this objective can be challenging, as there are many hats to wear, high expectations to meet and multiple facets to consider. Add

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BW Health Group Expands Expertise and Capabilities With Acquisition of PulseCX

This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences.     The acquisition strengthens the services offered by BW

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