The Workbench

All that's new and notable at Benchworks and beyond

There’s a lot more to Movember

“Time and health are two precious assets that we don’t recognize and appreciate until they have been depleted.”
– Denis Waitley

In May of 1994, President Bill Clinton signed Senate Joint Resolution 179 (SJR 179) to establish a National Men’s Health Week. And for good reason. At the time, the life expectancy for men was 7 years less than that for women, and the mortality rate for prostate cancer was nearly double the mortality rate of breast cancer. But the issues related to men’s health went much deeper than that.

Informational / November 12, 2018

Emphasize the “Pro”

They begin with the same three letters, but you don’t hear “proactive” and “prostate cancer” uttered together nearly enough.

In the fall of 2014, when my dad was diagnosed with prostate cancer, I learned why they should be.

Company News / November 5, 2018

Meet Karima Sharif, Benchworks’ new Media Director

Karima Sharif recently joined Benchworks’ leadership team as senior vice president and media director to lead all strategic media planning and nonpersonal promotion (NPP) services. She has launched, consulted, and managed 300-plus NPP/paid media campaigns for over 75 pharmaceutical and medical device brands in over 25 therapeutic categories. Her experience covers audience segmentation and strategy, digital media expertise, sales/partnership building, account/brand management, and leadership/mentoring.

Company News / October 24, 2018

Top 5 marketing trends you should be using

It’s time to move your marketing tactics beyond the expected. Rapidly evolving technologies have opened several new avenues that can help you not only reach more clients and prospects, but also strengthen your relationships with them. Here are the top 5 trends you should learn more about.

News / October 24, 2018

Five ways to boost your connection with clients

You probably know a lot about your clients and prospects—the industries they work in, their position within their organization, the organization’s key business sectors, and annual income. Having that data helps you create your marketing strategy and plan. But there’s more to building a strong relationship with clients than amassing key data points.

Informational / October 10, 2018

Why you should brand your clinical trial

The clinical trial landscape is becoming crowded. Currently there are 284,058 registered studies with trial sites in the United States and overseas, according to ClinicalTrials.gov. The sheer number of trials competing for patients, investors, and investigators makes it more difficult to attract people and resources for your trial. To move forward, you’ll need to differentiate. […]

Informational / October 3, 2018