Shire Pharmaceuticals Presents Benchworks with an Award Celebrating Adderall XR $1 Billion Revenue Milestone
Wednesday, February 28th - 2007WORTON, MD--Shire Pharmaceuticals presented Benchworks with an award to recognize Benchworks' hard work and dedication in helping Adderall XR exceed $1 Billion in annualized revenue in the fourth quarter of 2006.
Benchworks provided the following services to Shire:
- Custom Developed Premiums, including educational premiums and premiums designed to describe the mechanism of action of Adderall XR
- Sales Rep Motivational Mailings
- Non-Traditional Direct Mail Program designed for hard to reach doctors.
Benchworks was recognized as one of nine partners that consistently added value to Shire's marketing activities, met deadlines and delivered creative solutions for Adderall XR. Other companies that received an award from Shire include:
- Lea Robinson - Cadient Group
- Costas Saratsis - ICC
- Laura Sneade - IMC2
- John Eckel - McCallan Group
- Sherry Goldberg - Porter Novelli
- Eric Thompson - WebMD
- Ellen Hoenig - Carlson
- Joni Bradley - JB Ashtin