Benchworks Provides Marketing Services for Heinz Truesoups and Chef Francisco Healthy Creations Lines
Friday, June 1st - 2007WORTON, MD--Benchworks has been tapped to help Heinz with a national launch of their Truesoups and Chef Francisco Healthy Creations lines; part of their Foodservice division. Truesoups and Healthy Creations will roll out to a national audience beginning in July. Benchworks is providing marketing services to promote the brands to their target audience of national chain restaurants, independently owned restaurants and national food distributors such as Aramark and US Foods.
Benchworks Communications is providing graphic design services for trade show initiations and promotional materials. We will also be providing promotional products designed to reinforce all Heinz Foodservice brands: Chef Francisco, Quality Chef, Chef Francisco and Chef Francisco Healthy Creation. Fulfillment services round out the Benchworks capabilities provided for this program as promotional kits will be assembled and distributed to various trade show locations around the country.
Benchworks will provide ongoing creative support for Heinz Foodservice beyond the initial product launch with promotional concept development and program deployment as Heinz engages in efforts to increase product awareness and drive incremental sales. Heinz Foodservice is a leading provider of quality frozen foods for the restaurant and institutional markets.