Benchworks develops Back-to-School Kits for Shire Pharmaceuticals

Friday, July 25th - 2008

CHESTERTOWN, MD - Benchworks completed two Back-to-School projects for Shire Pharmaceuticals. The first is a resource kit for physicians that was developed by Benchworks. It includes several Benchworks-developed, medically-relevant items intended for the doctor, as well as several items for doctors' waiting rooms - all packaged in an attractive branded shoulder bag.

The second is an informational kit for patients. Working with Mead, Benchworks developed two custom-colored Trapper Keeper binders to match the drug color palette, which can be re-used to keep the child organized at school. While it provides medically-relevant information, the binders also feature tools such as a homework planner and a Child's Guide to Concentrating. The binders will also drive traffic to a new website developed by Benchworks specifically for this promotion.

Benchworks conceived and designed the project, and built and shipped 165,000 kits from its offices and warehouse in Chestertown, MD.

ABOUT SHIRE LIMITED

Shire's strategic goal is to become the leading specialty biopharmaceutical company that focuses on meeting the needs of the specialist physician. Shire focuses its business on attention deficit and hyperactivity disorder (ADHD), human genetic therapies (HGT), gastrointestinal (GI) and renal diseases. The structure is sufficiently flexible to allow Shire to target new therapeutic areas to the extent opportunities arise through acquisitions. Shire's in-licensing, merger and acquisition efforts are focused on products in niche markets with strong intellectual property protection either in the US or Europe. Shire believes that a carefully selected portfolio of products with strategically aligned and relatively small-scale sales forces will deliver strong results. For further information on Shire, please visit the Company's website: www.shire.com