Benchworks Creates Marketing Tool and Resource Kit for FUZE Sales Reps

Monday, September 1st - 2008

CHESTERTOWN, MD—In May of 2008, FUZE Beverage announced their partnership as a national sponsor for the Susan G. Komen Race For The Cure® series. As part of their involvement in the events and in line with their commitment to bring breast cancer awareness and education to consumers, a new flavor of FUZE beverage was introduced. The new FUZE Empower drink is branded with the signature pink color and ribbon of the Susan G. Komen organization. FUZE will donate $650,000 of drink sales to the organization for breast cancer research and awareness. Sampling of the new beverage will be provided at each of the nationwide race events to participants.

In addition to the new Empower flavor, FUZE also recently introduced their new Black and Green Tea. In order to properly equip sales representatives to go to market with these new flavored drinks, FUZE employed the services of Benchworks to create a marketing tool kit for the product launch. The marketing tool kit is an innovative carrier that functions both as a container for the drink samples as well as a case for a DVD loaded with PowerPoint presentations, sell sheets, product images, and much more. Benchworks created the customized carrier as a starter kit for the FUZE sales representatives to share with clients and distributors. The styling of the box is functional, impressive, and blends with the design of many of the FUZE branded products displayed in stores and at Susan G. Komen events. FUZE distributed 500 of the marketing tool kits on August 1st to go to market prior to a busy fall event schedule.

 

ABOUT FUZE BEVERAGE

Since 2001, FUZE Beverage, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidants without high fructose corn syrup or aspartame. FUZE is stocking supermarkets and convenience stores with healthy beverage alternatives: Slenderize, Refresh, Green and White Teas, and the Vitalize line. Visit www.drinkfuze.com for more information and your local market to get the great taste of FUZE. “Drink Positive. Do Positive.”