Benchworks Named Agency of Record for Specialty Pharmaceutical Brand

Monday, January 12th - 2009

CHESTERTOWN, MD—One of Benchworks’ long-term and largest clients, a specialty biopharmaceutical company, has introduced another ADHD medication into their brand offerings. The brand requires a complete marketing program for both business-to-business and business-to-consumer campaigns and Benchworks has been named the agency of record for the brand. In their role as agency of record, Benchworks will serve as the lead agency responsible for designing, implementing, and communicating the brand and marketing guidelines of the medication to other marketing teams involved with projects for the product.

Benchworks has developed the overall look, feel, and core messages for the specialty ADHD medication and feels as though the marketing collateral created will allow the brand to become established and recognized in the industry. In addition to having developed the concepts and messaging for the medication, Benchworks will also be responsible for the production of ad campaigns, brochures, website landing pages, and collateral that will be distributed in the field to promote the message of the ADHD product.