Specialty Tool & Fastener Company Selects Benchworks for Branding Needs

Monday, August 17th - 2009

CHESTERTOWN, MD--Integrity Tool & Fastener Inc. is a new supplier of essential tools and fasteners for the maintenance and operation of military machinery around the world. The start-up company based in Elkton, MD, will be shipping products such as power tools and hand tools and critical fasteners such as screws, nails, bolts, and rivets, as well as accessories like blades and bits to government clients worldwide. In an industry with limited suppliers, Integrity is providing a valuable and needed service in supplying and shipping tools and fasteners to locations and clients who have an immediate demand.

As an emerging brand, Integrity will rely on Benchworks to create their brand identity and positioning statement in their marketplace. The creative services, graphic design team, and dedicated project manager from Benchworks will conceptualize and design a logo and tagline for Integrity that represents Integrity’s commitment to service, quality, and patriotism. In addition, Benchworks will develop a graphic standards manual which will lay out how the brand identity and positioning statement are used on all Integrity collateral and materials from business cards to the branded tools themselves. The manual will be a guide of clear and concise art direction in the use of the logo, positioning statement, and related graphics to ensure that Integrity is represented to their customers in a consistent manner that is true to their brand pillars.  

The Integrity brand identity will be very much rooted in graphic design and targeted messaging and Benchworks’ responsibility is to supply an image that illustrates the emerging brand’s core values of integrity, respect, customers, bias for action, and quality results.

 

ABOUT INTEGRITY TOOL AND FASTENER

Integrity Tool & Fastener, Inc. (Integrity) was born for one primary reason—to supply basic maintenance and operating supply needs of our military around the world. The company’s mission is to deliver with excellence, fasteners and tools to fellow Americans in the armed forces and government agencies who preserve our lives and our freedom. Integrity will be a wholesale distributor of tools and fasteners focusing its sales efforts on government contracts and solicitations, primarily with the Defense Logistics Agency (DLA) and diversifying into other markets such as: General Services Administration, state governments, NASA, other government branches as well as commercial and industrial customers. Integrity’s desire for success is driven by their love of the United States of America, their passion for the armed forces and their simple love of tools.