White Paper: Virtual Key Opinion Leader Speaker Programs
Tuesday, March 15th - 2011
Successful Implementation & Measurement of a Virtual Speaker Program
Abstract
During the past several years the pharmaceutical industry has experienced significant change regarding the development and implementation of medical education programs. Peer-to-peer or Key Opinion Leader (KOL) programs are intended to educate physicians about a brand’s unique medical profile, its FDA-approved indication, provide clinical studies and answer relevant questions on topics such as dosing, titrations and adverse reactions. In response to changing pharmaceutical environments, a virtual KOL program fulfills the ongoing need for company directed medical education. Advances in technology allow virtual presentations to be made in a way that maximize all participants’ time and involvement in a program while also presenting a brand in an efficient and cost-effective manner.
Please contact us for more information on our KOL programs or click the link below to download the white paper.