Benchworks to Present at Maryland Tourism Council Summer Seminar
Wednesday, May 4th - 2011Marketing Seminars Target Maryland Tourism Professionals
The annual marketing education event hosted by the Maryland Tourism Council will be held Thursday, July 21, 2011 at the Historic Kent Manor Inn in Stevensville, MD. Each year, the MTC brings an educational event that focuses on marketing and communications and identifying important tools and resources that tourism professionals can use in the promotion of their business. This year’s seminars are titled “Find Your Best Marketing Mix” and “How To Sell Your Business In Two Pages Or Less.” The first seminar will run from 10:00-11:30 a.m. and the second will run from 11:30 a.m.-12:30 p.m. All attendees are invited to stay for a Maryland Feast of crabs, chicken and local fresh farm produce. The Benchworks presentation is summarized here:
Find Your Best Marketing Mix
Feel like you can’t keep up with trends in social media? Not sure what to include in your press release? Are you seeking new ways to reach your audience? With as many marketing and communication tools at our fingertips as there are today it is understandable to feel overwhelmed by the options. A review of traditional as well as digital marketing strategies and tactics will be discussed and we will outline time saving tips and measurement tools plus provide best practice tips so you can piece together a marketing mix that will best fit your brand and your budget. Bring your questions and your best practices to share with the group.
Additional information on the event is available on the MTC Blog and registration can be done online here.