Cardiovascular disease is the leading cause of death among women. Yet the number of women who take part in clinical trials that address treatment of cardiovascular disease is markedly lower than the number of men included in these trials. One recent study found that in trials of 36 cardiovascular medications, only 34% of participants overall were women.
Benchworks president, Melissa Johnston, is among this year’s winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards program honors CEOs and executives who are making a positive impact on their companies and communities, recognizing both professional accomplishments and philanthropic work.
A marketing strategy clearly and succinctly lays out how marketing will help an organization reach its goals, whether that’s hitting a dollar amount in sales, introducing a new product or service, or expanding into new markets.
Everyone does digital marketing these days—from Nike, Spotify, and Weight Watchers to your favorite local coffee spot. But not everyone is getting the most out of their digital marketing efforts. That’s because they’re not taking advantage of these 4 digital marketing dos and staying far, far away from these don’ts.
The Inc. 5000 rankings are based on a three-year sales growth and revenue cycle. Making the list becomes harder every year as a company’s revenue base grows. Benchworks is a bit of an outlier—2018 marks the fourth year in a row we’ve made the list. Only one in six US companies that apply can say the same.
It’s smart to check out what marketing strategies and tactics your competitors use. But using those strategies and tactics whole cloth for your own company will make it much harder to differentiate yourself in the eyes of your target audience.