Everyone does digital marketing these days—from Nike, Spotify, and Weight Watchers to your favorite local coffee spot. But not everyone is getting the most out of their digital marketing efforts. That’s because they’re not taking advantage of these 4 digital marketing dos and staying far, far away from these don’ts.
The Inc. 5000 rankings are based on a three-year sales growth and revenue cycle. Making the list becomes harder every year as a company’s revenue base grows. Benchworks is a bit of an outlier—2018 marks the fourth year in a row we’ve made the list. Only one in six US companies that apply can say the same.
It’s smart to check out what marketing strategies and tactics your competitors use. But using those strategies and tactics whole cloth for your own company will make it much harder to differentiate yourself in the eyes of your target audience.
How common are problems recruiting patients for clinical trials? A study by the Tufts Center for the Study of Drug Development found that 37% of sites in a given trial do not meet enrollment targets and 10% never enroll any patients. In addition, study timelines are doubled so that enrollment levels can be reached.
At Benchworks, we are constantly asking “What’s best for the client?” and “How can we leverage our expertise in innovative ways to achieve client goals?” Because first and foremost, Benchworks is a solutions provider. So it should come as no surprise that we’ve launched a new division, Health System Marketing, to put our know-how […]
It’s an image that’s become recognizable to people everywhere: Mark Zuckerberg poised on a leather booster seat, nervously sipping water as 44 members of the Senate dissect the social media platform the CEO developed in college. While the hearing explored controversial Facebook-related incidents such as the Cambridge Analytica data scandal, the overall goal was to […]