The Workbench

All that's new and notable at Benchworks and beyond

You need a marketing strategy, not just a marketing plan. Here’s why.

A marketing strategy clearly and succinctly lays out how marketing will help an organization reach its goals, whether that’s hitting a dollar amount in sales, introducing a new product or service, or expanding into new markets.

Informational / September 5, 2018

Four dos and 3 big don’ts for digital marketing

Everyone does digital marketing these days—from Nike, Spotify, and Weight Watchers to your favorite local coffee spot. But not everyone is getting the most out of their digital marketing efforts. That’s because they’re not taking advantage of these 4 digital marketing dos and staying far, far away from these don’ts.

Informational / August 29, 2018

Benchworks named to Inc. magazine’s annual list of America’s fastest-growing private companies

The Inc. 5000 rankings are based on a three-year sales growth and revenue cycle. Making the list becomes harder every year as a company’s revenue base grows. Benchworks is a bit of an outlier—2018 marks the fourth year in a row we’ve made the list. Only one in six US companies that apply can say the same.

​Press Releases / August 16, 2018

Marketing Strategy Not Getting Results? Here’s Why

It’s smart to check out what marketing strategies and tactics your competitors use. But using those strategies and tactics whole cloth for your own company will make it much harder to differentiate yourself in the eyes of your target audience.

Informational / August 8, 2018

Solving the Problem of Clinical Trial Recruitment

How common are problems recruiting patients for clinical trials? A study by the Tufts Center for the Study of Drug Development found that 37% of sites in a given trial do not meet enrollment targets and 10% never enroll any patients. In addition, study timelines are doubled so that enrollment levels can be reached.

Informational / July 30, 2018

Benchworks Launches New Division to Support Hospital Marketing

  At Benchworks, we are constantly asking “What’s best for the client?” and “How can we leverage our expertise in innovative ways to achieve client goals?” Because first and foremost, Benchworks is a solutions provider. So it should come as no surprise that we’ve launched a new division, Health System Marketing, to put our know-how […]

Company News / July 25, 2018