Content marketing does things differently. Rather than interrupting another experience, content marketing is information you seek out and choose to read or view. You come to the content when you want to. And it isn’t a hard sell for a product or service. Good content marketing builds relationships and creates a loyal customer base by providing its target audience with interesting, high-quality information that educates, entertains, or engages.
The key is choosing the right marketing channels to reach your target audience, and then using those channels to begin building the relationships that are the real foundation of any sale.
Digital marketing can do a lot of good things for your organization—it can engage clients and prospects and build and sustain relationships with them, educate, lay the groundwork for sales, and help…
How can we carve out more time and make meetings more productive? Below are five tips that I recently shared with my team to help them free up time on their calendars to get more done.
The PM360 ELITE awards recognize the most influential and powerful minds working in the healthcare industry today. This year, two of those minds work at Benchworks: Brenda Vujanic, COO, and Taylor Porter, account supervisor for the Sun/oncology account team.
We’re not at all surprised that Benchworks CEO Thad Bench is again a finalist, Mid-Atlantic region, for EY’s Entrepreneur Of The Year. Thad is without a doubt the driving force behind the transformative growth of Benchworks, a company he and his colleagues built from the ground up. It’s been his vision that has enabled Benchworks […]