Creative Services

• Brand Strategy Development
• Branding and Logo Creation
• Graphic Design
• Strategic Brand Positioning           
• Brand Management
• Copy Writing

 

Benchworks’ creative services range from marketing strategy development to copy writing. Based on your marketing and branding goals, we will implement the creative services most relevant to your project. Our creative services will position your brand so that it reflects your core brand pillars and establishes your place in your industry.

Brand Strategy Development

Start-up companies, small businesses, and companies with new product offerings often find themselves focused on sales and investor relations. Marketing tends to be an afterthought. We recognize that not all business professionals are marketers but that marketing is essential to business success. If you are not sure how or where to market your brand, or simply don’t have the time or resources to dedicate to marketing, the marketing experts at Benchworks are your solution.

Whether your marketing goals are business-to-business, business-to-consumer, or both, we will present a range of options for making your brand visible to your key audience. Depending on your timeline, we will propose pre-launch, post-launch, and ongoing marketing initiatives to ensure you have a marketing campaign that meets your immediate and long-term goals.

Branding and Logo Creation

Developing an effective brand representation begins with understanding the images and language that will speak to your brand and brand pillars. Benchworks will work with you to create the core brand pillars that all other branding and marketing materials should support. Based on the brand pillars, we will create a positioning statement that speaks to the specific product or service offering of your brand. We will craft a brand promise that will communicate to customers, investors, and your industry what they can expect from you and your brand. If your brand does not have a logo, or needs a logo refreshed, our talented graphic designers will create a logo that visually communicates your brand statements.

Graphic Design

Graphic design is an essential component to effective and successful marketing campaigns. Our graphic designers are skilled in working with a wide range of formats, design tools and programs, and are both creative and flexible with their designs. The Benchworks’ graphic designers are an integral part of your project team and their goal is to visually convey your brand with the images, language, and format that best meet your needs. From large brand campaign posters to unique direct mail pieces to three-dimensional packaging design, there is no creative challenge that our designers cannot meet.

Strategic Brand Positioning

Benchworks has the resources and team to place your brand in front of the targeted audiences that make the most sense for you. If you do not feel as though you are reaching your best clients, then it may be time to evaluate your efforts and focus on new strategies that can maximize your brand’s place in the market. Achieving high-level visibility within an industry is the result of understanding the thresholds and opportunities within a given marketplace. 

Brand Management

When done properly, brand management and marketing are ongoing strategies and tactics that will enhance the visibility of and build a long-lasting recognition of your brand in its market. We believe in the power of consistent brand campaigns, but we also know the value of refreshing brand collateral and materials. From direct mail marketing to establishing brand loyalty among your clients to maintaining an effective online marketing campaign, our brand management services ensure that you do not miss an opportunity to reach your clients.

Copy Writing

The words used to describe a specific product, service, company, or brand are critical to communicate a message that is clear, that is in line with brand pillars, and that speaks to the appropriate audience. Benchworks writes copy that supports and promotes your brand in its best light, whether it is a tag line to accompany a logo, ad copy, brochure content, online content, or press releases.

To talk with us about how our Creative Services can help you reach your audience, send us an email or call 800.536.4670.