Public Relations
Benchworks offers turnkey Public Relations services for introducing a new brand to the market, enhancing a brand's visibility and reputation within its industry or maintaining regular communcations with targeted editorial and media outlets. We believe that a focused public relations program is integral to any marketing plan and should complement marketing initiatives from advertising to email marketing to social media and direct mail.
Our team of writers and PR specialists manage all aspects of a complete PR campaign including:
- Identifying appropriate media outlets
- Developing a brand's editorial calendar
- Writing and editing press releases and editorial material
- Release distribution and tracking
- Authoring social media material
- Conducting interviews and research for pitches
We coordinate with our clients for monthly and other timely news items, and coordinate news releases for both B2B and B2C distribution. In addition to traditional PR services, we also manage event-based and online PR activities. In these efforts we are often involved in social media strategy and execution to ensure that newsworthy content is not only distributed via press release but used in our client's social media pages, blogs, email marketing campaigns, their own websites and other online channels.
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Clients
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Case Studies
Thermoplastic Processes has been an influential player in the competitive plastic marketplace for over 60 years and is an innovative developer and manufacturer of many well-known quality extruded plastics and other plastic products. Thermo’s plastic product range includes PVC, beverage, and polyethylene tubing, an extensive selection of extruded acrylic and PETG tubing, rods, and profiles.
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The Work
