Benchworks Tenets


1

Benchworks will execute to the highest standard.

  •  Integrity
  •  Creativity
  •  Strategy
  •  Value

2

We play well in the sandbox.

  •  Strong collaborators
  •  Team players
  •  Work in conjunction with other marketers

3

We are good brand stewards.

We will do no harm to our client partners’ brand. We adhere to guidelines. We push the envelope responsibly.


4

We relish responsibility and accountability.

...and transparency.


5

We listen more than we speak.

Understanding our clients business and what their goals are is best accomplished through research and powerful listening. Our ability to “get it” quickly makes our business tick. But, with that said, we know when to stick to our guns and be good brand guides.


6

We value data.

We analyze the data, and then we add strategy and creativity.


7

We won't surprise a client with a budget bust.

Other than birthdays, holidays, and lotteries, surprises are not fun. Pop a fast one on the client that soaks their budget, and we’ll all lose in the end.


8

We train our people.

From our younger colleagues to our leadership team, our continuing education will only increase in frequency and quality.


9

We work hard to stay abreast of technology and its implications for our clients.

But just because you can does not necessarily mean you should. Technology for the sake of technology doesn’t benefit anyone. Strategic channel recommendations with a purpose…now that has value.


10

We are committed to growing our business.

We believe we are doing the right things with the right people for the right reasons.