The Workbench

All that's new and notable at Benchworks and beyond

Five ways to boost your connection with clients

You probably know a lot about your clients and prospects—the industries they work in, their position within their organization, the organization’s key business sectors, and annual income. Having that data helps you create your marketing strategy and plan. But there’s more to building a strong relationship with clients than amassing key data points.

Informational / October 10, 2018

Why you should brand your clinical trial

The clinical trial landscape is becoming crowded. Currently there are 284,058 registered studies with trial sites in the United States and overseas, according to ClinicalTrials.gov. The sheer number of trials competing for patients, investors, and investigators makes it more difficult to attract people and resources for your trial. To move forward, you’ll need to differentiate. […]

Informational / October 3, 2018

Get to know Angelina Sciolla, Benchworks’ new Executive Creative Director.

  What led to your decision to join Benchworks? Over the last few years, I’ve felt a need to break out of the mold and challenge myself across the board—creatively, in leadership, strategic thinking, and even in entrepreneurial ways. I was fortunate to discover this fantastic opportunity to join a growing organization at a very […]

Company News / September 20, 2018

Increasing Women’s Participation in Clinical Trials

Cardiovascular disease is the leading cause of death among women. Yet the number of women who take part in clinical trials that address treatment of cardiovascular disease is markedly lower than the number of men included in these trials. One recent study found that in trials of 36 cardiovascular medications, only 34% of participants overall were women.

Informational / September 14, 2018

Benchworks President Melissa Johnston is 2018 Mid-Atlantic Women’s Leadership Awards Recipient

Benchworks president, Melissa Johnston, is among this year’s winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards program honors CEOs and executives who are making a positive impact on their companies and communities, recognizing both professional accomplishments and philanthropic work.

Company News / September 11, 2018

You need a marketing strategy, not just a marketing plan. Here’s why.

A marketing strategy clearly and succinctly lays out how marketing will help an organization reach its goals, whether that’s hitting a dollar amount in sales, introducing a new product or service, or expanding into new markets.

Informational / September 5, 2018