You probably know a lot about your clients and prospects—the industries they work in, their position within their organization, the organization’s key business sectors, and annual income. Having that data helps you create your marketing strategy and plan. But there’s more to building a strong relationship with clients than amassing key data points.
The clinical trial landscape is becoming crowded. Currently there are 284,058 registered studies with trial sites in the United States and overseas, according to ClinicalTrials.gov. The sheer number of trials competing for patients, investors, and investigators makes it more difficult to attract people and resources for your trial. To move forward, you’ll need to differentiate. […]
What led to your decision to join Benchworks? Over the last few years, I’ve felt a need to break out of the mold and challenge myself across the board—creatively, in leadership, strategic thinking, and even in entrepreneurial ways. I was fortunate to discover this fantastic opportunity to join a growing organization at a very […]
Cardiovascular disease is the leading cause of death among women. Yet the number of women who take part in clinical trials that address treatment of cardiovascular disease is markedly lower than the number of men included in these trials. One recent study found that in trials of 36 cardiovascular medications, only 34% of participants overall were women.
Benchworks president, Melissa Johnston, is among this year’s winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards program honors CEOs and executives who are making a positive impact on their companies and communities, recognizing both professional accomplishments and philanthropic work.
A marketing strategy clearly and succinctly lays out how marketing will help an organization reach its goals, whether that’s hitting a dollar amount in sales, introducing a new product or service, or expanding into new markets.