PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Benchworks Inc.’s Health System Marketing as one of the most innovative Divisions of 2018.
November is winding down and along with it Movember activities. But that doesn’t mean men’s health issues are any less important come December, or that there’s nothing you can do to combat diseases such as prostate cancer the other 11 months of the year.
At age 58 I am no longer “under warranty.” The aches and pains of late middle age have made themselves known. I am not as fast a hiker as I once was, but I still hike. I was never a good dancer, but I still dance. I laughed a lot when I was young, and I laugh even more now as there are so many delights in life.
“Time and health are two precious assets that we don’t recognize and appreciate until they have been depleted.”
– Denis Waitley
In May of 1994, President Bill Clinton signed Senate Joint Resolution 179 (SJR 179) to establish a National Men’s Health Week. And for good reason. At the time, the life expectancy for men was 7 years less than that for women, and the mortality rate for prostate cancer was nearly double the mortality rate of breast cancer. But the issues related to men’s health went much deeper than that.
Karima Sharif recently joined Benchworks’ leadership team as senior vice president and media director to lead all strategic media planning and nonpersonal promotion (NPP) services. She has launched, consulted, and managed 300-plus NPP/paid media campaigns for over 75 pharmaceutical and medical device brands in over 25 therapeutic categories. Her experience covers audience segmentation and strategy, digital media expertise, sales/partnership building, account/brand management, and leadership/mentoring.