The Workbench

All that's new and notable at Benchworks and beyond

Health System Marketing listed among PM360’s 2018 Innovative Divisions

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Benchworks Inc.’s Health System Marketing as one of the most innovative Divisions of 2018.

News / December 19, 2018

Get moving after Movember

November is winding down and along with it Movember activities. But that doesn’t mean men’s health issues are any less important come December, or that there’s nothing you can do to combat diseases such as prostate cancer the other 11 months of the year.

News / November 27, 2018

Keep the party going

At age 58 I am no longer “under warranty.” The aches and pains of late middle age have made themselves known. I am not as fast a hiker as I once was, but I still hike. I was never a good dancer, but I still dance. I laughed a lot when I was young, and I laugh even more now as there are so many delights in life.

Company News / November 19, 2018

There’s a lot more to Movember

“Time and health are two precious assets that we don’t recognize and appreciate until they have been depleted.”
– Denis Waitley

In May of 1994, President Bill Clinton signed Senate Joint Resolution 179 (SJR 179) to establish a National Men’s Health Week. And for good reason. At the time, the life expectancy for men was 7 years less than that for women, and the mortality rate for prostate cancer was nearly double the mortality rate of breast cancer. But the issues related to men’s health went much deeper than that.

Informational / November 12, 2018

Emphasize the “Pro”

They begin with the same three letters, but you don’t hear “proactive” and “prostate cancer” uttered together nearly enough.

In the fall of 2014, when my dad was diagnosed with prostate cancer, I learned why they should be.

Company News / November 5, 2018

Meet Karima Sharif, Benchworks’ new Media Director

Karima Sharif recently joined Benchworks’ leadership team as senior vice president and media director to lead all strategic media planning and nonpersonal promotion (NPP) services. She has launched, consulted, and managed 300-plus NPP/paid media campaigns for over 75 pharmaceutical and medical device brands in over 25 therapeutic categories. Her experience covers audience segmentation and strategy, digital media expertise, sales/partnership building, account/brand management, and leadership/mentoring.

Company News / October 24, 2018