Benchworks president, Melissa Johnston, is among this year’s winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards program honors CEOs and executives who are making a positive impact on their companies and communities, recognizing both professional accomplishments and philanthropic work.
A marketing strategy clearly and succinctly lays out how marketing will help an organization reach its goals, whether that’s hitting a dollar amount in sales, introducing a new product or service, or expanding into new markets.
Everyone does digital marketing these days—from Nike, Spotify, and Weight Watchers to your favorite local coffee spot. But not everyone is getting the most out of their digital marketing efforts. That’s because they’re not taking advantage of these 4 digital marketing dos and staying far, far away from these don’ts.
The Inc. 5000 rankings are based on a three-year sales growth and revenue cycle. Making the list becomes harder every year as a company’s revenue base grows. Benchworks is a bit of an outlier—2018 marks the fourth year in a row we’ve made the list. Only one in six US companies that apply can say the same.
It’s smart to check out what marketing strategies and tactics your competitors use. But using those strategies and tactics whole cloth for your own company will make it much harder to differentiate yourself in the eyes of your target audience.
How common are problems recruiting patients for clinical trials? A study by the Tufts Center for the Study of Drug Development found that 37% of sites in a given trial do not meet enrollment targets and 10% never enroll any patients. In addition, study timelines are doubled so that enrollment levels can be reached.