The Workbench

All that's new and notable at Benchworks and beyond

Emphasize the “Pro”

They begin with the same three letters, but you don’t hear “proactive” and “prostate cancer” uttered together nearly enough.

In the fall of 2014, when my dad was diagnosed with prostate cancer, I learned why they should be.

Company News / November 5, 2018

Meet Karima Sharif, Benchworks’ new Media Director

Karima Sharif recently joined Benchworks’ leadership team as senior vice president and media director to lead all strategic media planning and nonpersonal promotion (NPP) services. She has launched, consulted, and managed 300-plus NPP/paid media campaigns for over 75 pharmaceutical and medical device brands in over 25 therapeutic categories. Her experience covers audience segmentation and strategy, digital media expertise, sales/partnership building, account/brand management, and leadership/mentoring.

Company News / October 24, 2018

Top 5 marketing trends you should be using

It’s time to move your marketing tactics beyond the expected. Rapidly evolving technologies have opened several new avenues that can help you not only reach more clients and prospects, but also strengthen your relationships with them. Here are the top 5 trends you should learn more about.

News / October 24, 2018

Five ways to boost your connection with clients

You probably know a lot about your clients and prospects—the industries they work in, their position within their organization, the organization’s key business sectors, and annual income. Having that data helps you create your marketing strategy and plan. But there’s more to building a strong relationship with clients than amassing key data points.

Informational / October 10, 2018

Why you should brand your clinical trial

The clinical trial landscape is becoming crowded. Currently there are 284,058 registered studies with trial sites in the United States and overseas, according to ClinicalTrials.gov. The sheer number of trials competing for patients, investors, and investigators makes it more difficult to attract people and resources for your trial. To move forward, you’ll need to differentiate. […]

Informational / October 3, 2018

Get to know Angelina Sciolla, Benchworks’ new Executive Creative Director.

  What led to your decision to join Benchworks? Over the last few years, I’ve felt a need to break out of the mold and challenge myself across the board—creatively, in leadership, strategic thinking, and even in entrepreneurial ways. I was fortunate to discover this fantastic opportunity to join a growing organization at a very […]

Company News / September 20, 2018