The Workbench

All that's new and notable at Benchworks and beyond

Join Benchworks at HBA event May 22

Want to negotiate your employment contract like a boss? Land meaningful promotions? Talk expertly on the legalities of fair treatment in the workplace? Then you’ll want to join us for next month’s Healthcare Businesswomen’s Association (HBA) event. Led by Francine Friedman Griesing, managing member of Griesing Law LLC, you’ll gather strategies that you can implement […]

Events / April 25, 2018

Is Direct Mail Worth It?

If you want to prove that your direct mail campaigns are providing ROI, you will need infrastructure that can track it and then attribute customer behavior to the appropriate channels.

Informational / April 5, 2018

Pantone’s 2018 Color of the Year

Pantone announced that Ultra Violet is this year’s color of the year. It’s an interesting change after last year’s bright yellow-green shade, Greenery. Ultra Violet marks the first time, since 2014, that a shade of purple is the color of the year.

Informational / January 26, 2018

Christina Norris to Lead Benchworks Clinical

It has been said that the three most important factors to consider in real estate are: location, location, and location. Similarly, the three most important factors to consider when developing a successful communication and launch strategy for a pharmaceutical treatment are: research, research, and research.

​Press Releases / January 18, 2018

Benchworks Named to Chief Marketer’s 2018 List of Top 200 Marketing Agencies Serving the U.S.

Benchworks is proud to have been named to Chief Marketer’s first ever list of top engagement and activation agencies in the United States. Our agency was chosen from a field of more than 1,000 agencies

Company News / December 11, 2017

Benchworks Sponsors Baltimore Metro Business Development (BMBD) Event

Baltimore, MD, November 6, 2017 — On November 7th at Delta Hunt Valley, the networking group Baltimore Metro Business Development (BMBD) will host a panel discussion with local women business leaders.

Events / November 6, 2017