The Workbench

All that's new and notable at Benchworks and beyond

Playing it Safe On Facebook

It’s an image that’s become recognizable to people everywhere: Mark Zuckerberg poised on a leather booster seat, nervously sipping water as 44 members of the Senate dissect the social media platform the CEO developed in college. While the hearing explored controversial Facebook-related incidents such as the Cambridge Analytica data scandal, the overall goal was to […]

Informational / July 25, 2018

Why Content Marketing Outshines Traditional Advertising

Content marketing does things differently. Rather than interrupting another experience, content marketing is information you seek out and choose to read or view. You come to the content when you want to. And it isn’t a hard sell for a product or service. Good content marketing builds relationships and creates a loyal customer base by providing its target audience with interesting, high-quality information that educates, entertains, or engages.

Informational / July 18, 2018

Are You Using The Right Marketing Channels?

The key is choosing the right marketing channels to reach your target audience, and then using those channels to begin building the relationships that are the real foundation of any sale.

Informational / July 11, 2018

Four Digital Marketing Myths That Could Be Hampering Your Success

Digital marketing can do a lot of good things for your organization—it can engage clients and prospects and build and sustain relationships with them, educate, lay the groundwork for sales, and help…

Informational / June 27, 2018

Get More Done – 5 Tips for Reducing the Amount of Time You Spend in Meetings

How can we carve out more time and make meetings more productive? Below are five tips that I recently shared with my team to help them free up time on their calendars to get more done.

Informational / June 25, 2018

PM360 ELITE names Benchworks’ Vujanic, Porter 2018 winners

The PM360 ELITE awards recognize the most influential and powerful minds working in the healthcare industry today. This year, two of those minds work at Benchworks: Brenda Vujanic, COO, and Taylor Porter, account supervisor for the Sun/oncology account team.

Company News / May 24, 2018